staying visible
Being visible and remaining visible needs a plan and constant action. Don’t let your business fall at the first hurdle!
This story plays out most days…I’m going to see a new client - or as this has been written during lockdown in July 2020 it’s more accurate to say I schedule a Zoom call with a new client. Before we Zoom I will have researched them - either the individual if they are the business or their company in general. You get the picture. It’s probably exactly what you do before you make any kind of biggish purchase decision. You maybe would also read their reviews on Google, Facebook, maybe Trust Pilot?
And the strangest thing is I sometimes, well quite often in fact, I simply cannot find them online. This company is not visible to potential customers.
OK, I can put the direct website address into my browser and find them and get to the website, but I can’t find them by searching for the keywords I think a potential customer would use. The website could be amazing when I get there but their customers cannot find it! the first thing I learn is this client has not worked on their SEO. Hold on… but in my “work with me” 30-minute phone call with the company I know they told me that SEO has been covered as their “website company said they’d covered that.”
I’m telling you I often cannot find the company on a Google search. That should be shocking to anyone reading this who has spent time and effort on their website eh?
SEO goes onto my action list for them. Along with Google Ads, SERP results, and Google Analytics, because if their SEO isn’t working it’s unlikely the website is getting traffic or that customer’s are finding what they need online or that anyone has thought about a Google Ads campaign.
Social Media might be next on my hit list. I follow the links from the website’s contact us page…and boom Facebook is first..
Facebook - I see a decent number of page likes but no post for 4 months. Little or no engagement on the posts they have done. No-one’s commenting, liking or sharing.
Instagram – same story, no post for 4 months and no hashtags on any of the posts. The Instagram algorithm will be showing that post to a few followers and nobody else.
LinkedIn – there’s no company page, each employee has a different cover photo and content about the company. The MD hasn’t posted for months.
I see this pattern repeated with almost every business I review – small, medium and even the large.
Being visible and remaining visible needs a plan and constant action. Don’t let your business fall at the first hurdle!
Get in touch if you want to learn how to keep your business top of the list and in your target customer’s minds.
